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Bolo Bolo: The Western Jewel Scandinavia Didn't Know It Needed

Somewhere between rebellion and refinement, Bolo Bolo is bringing the bolo tie back—this time with Scandinavian style. Rooted in the Wild West and shaped by Native Americans craftsmanship, the bolo tie has long stood for formality, grit, and elegance. Bolo Bolo now reimagines it as a modern, everyday luxury.

Founded by Emil Willerup, Bolo Bolo fuses Western toughness with Nordic minimalism. Clean lines, muted tones, and effortless style define the collection. Each tie features tips inspired by the sharp points of a sheriff’s star, while the fastener is stamped with a radiant Sun symbol, a nod to the Zuni people and their reverence for light and life.

This isn’t the cowboy cosplay of today’s politics — it’s the America of wide-open fields  and quiet confidence, where style speaks louder than slogans. Bolo Bolo revives the bolo tie not just as an accessory, but as a mindset: bold, laidback, and unbothered.

The bolo tie is back. And this time, it's Scandinavian.